News @ Astrodyne
Astrodyne Maximizes Online Customer Experience via Redesigned Website
Incorporates i-MARK Inc.’s 24/7 BUSINESS™ software-as-a-service (SaaS) solutions
Globally consolidates online ordering, support and tracking
MANSFIELD, Mass., January 28, 2008 —Astrodyne Corporation, provider of rapid resolutions to a broad array of power challenges, has redesigned, consolidated and re-launched its global web presence to streamline their customer’s product selection and e-commerce experience. Partnering with i-MARK, Inc., a leader in web-hosted eBusiness solutions that maximize e-commerce productivity, Astrodyne has completed a multi-staged program designed to help customers rapidly identify the most appropriate power solution, provide real-time online technical support and expedite product procurement. The re-launched website now allows customers to submit requests to modify standard products in order to meet their unique technical or performance specifications. In addition to providing world-class instantaneous response and support for customers and prospects, upgrading its web presence further benefits Astrodyne by increasing the company’s ability to track, aggregate and analyze customer interactions.
“The incorporation of i-MARK’s 24/7 BUSINESS software-as-a-service (SaaS) solutions is a major step forward in Astrodyne’s ongoing effort to help power engineers and procurement professionals source and support the optimal solution for their power applications,” said Stephen Nolan, Astrodyne’s vice president of sales and marketing. Mr. Nolan emphasizes, “i-MARK’s intuitive product discovery eCatalog module provides both customers and prospects with a state-of-the-art ecommerce experience. Also this initiative successfully migrates the ‘look and feel’ of Astrodyne’s print catalog to our online presence, resulting in a consistent, unified front to the marketplace.”
“Providing Astrodyne with our consummate web self-service software enables them to best structure a personal ‘discover-to-buy’ customer experience, allows the company to reengineer their interactive go-to-market strategy, and gain a competitive advantage,” noted Doug Billings, sales director for i-MARK, Inc. Billings adds, “Astrodyne’s website visitors now have the freedom to self-explore, evaluate and select effective power product solutions on their own terms, 24/7/365, without waiting in queue for that ‘next available’ agent. Our time-proven, cost-effective and industry-targeted 24/7 BUSINESS solution addresses the real-time response needs of OEM prospects and customers. This enables buyers to intuitively transact online and allows Astrodyne to deliver a mission-accomplished visitor experience while consolidating products and technical support into one easy to use web destination.”
